First of all, what is Linktree?
Instagram only allows you to place one link in your bio. For many people, this is just not enough. A musician for example, would want to put up a link to their latest song on iTunes, their latest video on YouTube, and their promo for their upcoming project. A blogger could want to promote their latest blog post, their email list sign up, and many more pages. And so it goes with many more people who want to drive traffic to their sites and other external places.
Linktree allows you to do just that. It generates one link for you to place in bio. This link then houses all the content you want you want to drive your followers to.
REASONS WHY LINKTREE WON’T WORK FOR YOU
YOU ARE SACRIFICING YOUR BRAND
Branding goes beyond just coming up with a sleek name, artistic logo, and a catchy tagline. Your brand encompasses the experience you want those whose interact with you to have. The way you brand yourself, will determine how others perceive.
Branding is an essential part of success regardless if you are a company, professional blogger, influencer, artist, etc. If you see yourself, or what you do, as a business; then you most definitely need branding. Your needs to be recognisable, set you apart, and be representative of who you are.
There is a paid and free option of Linktree. The paid option is $6 per month. That is a whole R80 – R90 per month on my side of the world. And this is where you can customise how your page looks. But if you are on the free option, you do not have much control on how your page looks. Which defeats the purpose of having standard and consistent branding.
YOUR WEBSITE IS LOSING TRAFFIC
OKAY. So you have decided that $6 per month is not a bad price to pay. But guess what. You are paying someone else to steal traffic from you and drive it onto their own website. The main idea of using social media as a business, is to drive traffic to your own site. And if you use third party services like Linktree, you are adding another step.
In essence, you are driving traffic to somewhere else in the hope that that other site works. If your followers get onto a third party site, and something goes wrong, than you lose out on the opportunity of conversion because they might just not want to give it another try. So it is better to drive traffic to your own site to increase your chances of conversion.
YOUR INSTAGRAM BIO
This is going to sound like a stuck record. Branding is important. And what you do on, and with, your social media accounts plays a very big role. This is why having a link directly to your site on your bio is important. A link with ayandangena.com is more effective and appealing than a link with a third party url.
You want to develop familiarity with your audience. One of the best ways to do that is to make sure your brand name pops up as often as possible. This is why you want to to create a familiar link in your bio, rather than just simply dropping a third party generated link.
SO WHAT SHOULD YOU USE?
Well, its easy. Create your own page. In that way, you can channel all your traffic to your website and grow your brand.
You can easily do this yourself if your website is designed using a CMS or site builder, or you know your way around codes. Personally, I use WordPress to design all my websites. And I will briefly show you how to create your page. This tutorial assumes that you are already familiar with WordPress. If you are beginner and would like a more detailed, step by step tutorial, let me know.
LET’S DO THIS
Create a new page as you always would.
Rename your page with your desired title. I name mine “Link Me”, and the permalink I use is ayandangena.com/link-me.
Upload the images that you would like to use as the links on your page
Choose the images that you want to use. I use Canva to design all the small graphics of my site. It is easy to use and free.
Arrange the images as you want. You can rearrange the order as you please, whenever you please. There are no set rules of what must comes and how your ordering should take place.
Make sure that you link your pictures to the right pages on your website or any other site if you are linking to external sources.
This is what my page on my website looks like. The page is not linked to the menu, and can also be used as a landing page.