SHOULD YOU USE LINKTREE?

First of all, what is Linktree?

Instagram only allows you to place one link in your bio. For many people, this is just not enough. A musician for example, would want to put up a link to their latest song on iTunes, their latest video on YouTube, and their promo for their upcoming project. A blogger could want to promote their latest blog post, their email list sign up, and many more pages. And so it goes with many more people who want to drive traffic to their sites and other external places.

Linktree allows you to do just that. It generates one link for you to place in bio. This link then houses all the content you want you want to drive your followers to.

REASONS WHY LINKTREE WON’T WORK FOR YOU

YOU ARE SACRIFICING YOUR BRAND

Branding goes beyond just coming up with a sleek name, artistic logo, and a catchy tagline. Your brand encompasses the experience you want those whose interact with you to have. The way you brand yourself, will determine how others perceive.

Branding is an essential part of success regardless if you are a company, professional blogger, influencer, artist, etc. If you see yourself, or what you do, as a business; then you most definitely need branding. Your needs to be recognisable, set you apart, and be representative of who you are.

There is a paid and free option of Linktree. The paid option is $6 per month. That is a whole R80 – R90 per month on my side of the world. And this is where you can customise how your page looks. But if you are on the free option, you do not have much control on how your page looks. Which defeats the purpose of having standard and consistent branding.

YOUR WEBSITE IS LOSING TRAFFIC

OKAY. So you have decided that $6 per month is not a bad price to pay. But guess what. You are paying someone else to steal traffic from you and drive it onto their own website. The main idea of using social media as a business, is to drive traffic to your own site. And if you use third party services like Linktree, you are adding another step.

In essence, you are driving traffic to somewhere else in the hope that that other site works. If your followers get onto a third party site, and something goes wrong, than you lose out on the opportunity of conversion because they might just not want to give it another try. So it is better to drive traffic to your own site to increase your chances of conversion.

YOUR INSTAGRAM BIO

This is going to sound like a stuck record. Branding is important. And what you do on, and with, your social media accounts plays a very big role. This is why having a link directly to your site on your bio is important. A link with ayandangena.com is more effective and appealing than a link with a third party url.

You want to develop familiarity with your audience. One of the best ways to do that is to make sure your brand name pops up as often as possible. This is why you want to to create a familiar link in your bio, rather than just simply dropping a third party generated link.

SO WHAT SHOULD YOU USE?

Well, its easy. Create your own page. In that way, you can channel all your traffic to your website and grow your brand.

You can easily do this yourself if your website is designed using a CMS or site builder, or you know your way around codes. Personally, I use WordPress to design all my websites. And I will briefly show you how to create your page. This tutorial assumes that you are already familiar with WordPress. If you are beginner and would like a more detailed, step by step tutorial, let me know.

LET’S DO THIS

Create Page

Create a new page as you always would.

Name Page

Rename your page with your desired title. I name mine “Link Me”, and the permalink I use is ayandangena.com/link-me.

Upload Image

Upload the images that you would like to use as the links on your page

Choose Image

Choose the images that you want to use. I use Canva to design all the small graphics of my site. It is easy to use and free.

Reorder

Arrange the images as you want. You can rearrange the order as you please, whenever you please. There are no set rules of what must comes and how your ordering should take place.

Link

Make sure that you link your pictures to the right pages on your website or any other site if you are linking to external sources.

ayandangena.com/link-me/

This is what my page on my website looks like. The page is not linked to the menu, and can also be used as a landing page.

Hope that this post helped you.

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16 Responses

  1. Refilwe says:

    Very informative!Thank you for sharing your knowledge with us dear.I am looking to start a website for my business and this information will be very helpful.

  2. I had no idea about Link Me and it is great because of the whole Instagram link issue. I will be checking it out for sure. Thanks!

  3. Thuy Linh says:

    That’s a very good point about branding, it’s way more personal to link to your own website rather than an affiliate link. This was very helpful thank you!

  4. Johnny Quid says:

    Great article. Yeah, my wife and I looked into Linktree to try and add more links, but I think neither of us were particularly sold on it. Like you said, it’s an extra step, and the best calls to action involve ONE ACTION, not click this, then choose between these 7 links, and then be taken somewhere else to click something else. No one wants to do that.

  5. Sharon Wu says:

    i’ve seen people use linktree but i have not yet. i’ve always just used my website because i feel like it’s a better way to brand myself like you said!

  6. I use linktree and had never thought about just creating my own page. That’s a great idea that I will definitely have to consider!

  7. Kari says:

    This may be a solution I look into in the future. Currently, though, linktree is the easiest solution. However, I do like the idea of creating a site of my own specifically for funneling traffic.

  8. Currently using Linktree on Instagram, and now completely re-thinking it! It didn’t even occur to me to just create my own page, and now I feel so silly. What a great idea (and very useful, too). Thank you, thank you, thank you!

  9. Lene says:

    A definite keeper! Great tips and good point about the branding issue. Thanks very much for this.

  10. I’ve always wondered if this was a good idea or not. Which the answer really is no. Thanks for helping me to learn more!

  11. Megan McC says:

    Oh! That is slick! Smart set up and design, well done. I am so new to having a blog that I haven’t even started to think of these things; I appreciate the support. Thanks for sharing!

  12. Tracy C says:

    This is really a great idea and so simple to include. Thanks!

  13. Mary says:

    Ok, so this is actually pretty genius! Great post.

  14. angie says:

    This is pretty amazing! And I’ve never heard of it! Thanks!

  15. swagata says:

    Woww ! I had no idea that we could do it! Thanks so much for this post. It’s a very smart and innovative step. I am gonna try it. Great post!

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